JUMLA is the leading second-to-last mile B2B eCommerce distributor of food, beverages, and consumables for the HoReCa Industry. JUMLA is as easy as one search, one order, one payment, and one delivery.
The system was rich in functionality and features. However, this was hidden by a lack of prioritisation on User Experience and User Interface design.
Onboarding of Buyers
The onboarding process was refined to allow a user to register without the assistance of a Jumla representative. This process was also originally only on desktop, but was redesigned to accommodate mobile registrations.
Shopping Experience
User testing revealed a significant mobile-first preference among Jumla users. Due to screen size limitations, many users struggled to view complete product details and navigate the platform seamlessly. To enhance the overall shopping experience, we redesigned Jumla with a mobile-centric approach, prioritizing ease of use and accessibility on smaller devices.
Order Management
Order management handles everything from receiving the order to delivery and post-delivery customer service relations. Without order management, a business can easily become overwhelmed by orders or struggle to fill them correctly. We created a visual dashboard to allow managers to view all the orders across multiple restaurants.
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